From Hanover Square / Horseheads village center: NY-13 north to I-86 west, exit at 46 (Corning). 20-25 min drive. Easy to bundle with Arnot Mall (Big Flats), Wegmans, or Target on the route.
Suburban shopping patterns mean lower per-visit basket sizes and higher visit frequency than the longer-drive Elmira regulars. Horseheads visitors come more often, buy smaller, treat the cannabis stop as one element in a normal Saturday.